Nashville-area homes sales essentially flat in June

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Nashville-area homes sales were essentially flat in June, according to new data from the Greater Nashville Realtors. Prices, however, are close to reaching a new milestone.

There were 3,887 homes sold last month, up 0.4 percent from June 2016.

In a news release, Greater Nashville Realtors President Scott Troxel called the flat sales “no surprise given the current disparity between supply and demand in the market.”

Single-family homes sold in June for a median price of $293,753, up from $260,148 a year ago. Condo units sold for a median price of $199,350, up from $186,495.

The median single-family sales price in Nashville in May of this year was $279,142. If the median sales price goes up by a similar amount during July, that would push it beyond the $300,000 mark. For comparison, Nashville’s median sales price hit $200,000 for the first time in June of 2013.

There were 3,914 properties under contract at the end of June, compared with 3,863 pending sales a year ago. The total inventory of available homes, condos and lots at the end of June stood at 8,842, compared to 9,865 a year ago.

The Nashville-area ended the second quarter with 11,155 closings, up 2.8 percent from a year ago, making it the strongest second-quarter on record for the market.

“The last time our market performed this well in the second quarter was 2006, with 11,046 closings,” Troxel said. “We’re a few units short of being ahead of midyear 2006, but with half a year left for sales, I suspect we’ll come close to the 2006 record of more than 40,000 annual closings.”

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Is your MLS doomed?

NEW YORK — First things first. The multiple listing service (MLS) itself is not doomed.

But yours might be.

That’s according to panelists at the Inman Connect New York conference Wednesday in a session titled “Are the MLSs Doomed?”

‘Don’t be too happy yet’

Some attendees erupted into applause when moderator Brian Boero of brand, marketing and design agency 1000watt declared his confidence in the survival of the MLS right off the bat.

But he quickly said, “Don’t be too happy yet.”

“The MLS provides order to a market that is variable, volatile and consists of thousands of independent contractors that all do business somewhat differently but all agree to certain rules and certain norms,” he said.

“But while I don’t think the MLS is doomed, I do think there are persistent and, in some instances, quite serious problems.”

Some brokers and agents feel the MLS space is too fragmented and feudal, Boero said. There are 750 or so MLSs across the country, some big, some small, mostly Realtor association-owned, some broker-owned, some with overlapping geographic boundaries.

Other brokers and agents consider the MLS monopolistic, slow, out of its scope and anticompetitive, Boero said.

“The MLS is not doomed, but virtually every MLS today is doomed,” panelist and real estate consultant Rob Hahn told attendees. Hahn is known as The Notorious R.O.B. on his prominent blog.

He believes there will be 11 or 12 regional MLSs in the future, sometime in the next three to 15 years.

“The current paradigm of association of Realtors-controlled MLS is doomed,” Hahn said.

“The governance sucks. All this political electoral stuff. It just doesn’t work.”

MLSs are “not fast enough, not nimble enough. There are too many. You’re too small. And you’re too poor,” he added.

“Every MLS is run, even if it’s a for-profit entity, like a non-profit.”

That means they focus on cutting costs and not delivering cutting-edge technology to agents and brokers, according to Hahn.

He’d like to see Realtor associations and MLSs get divorced, more MLS consolidations, and have those fewer MLSs charge more money to be able to provide better tools and services.

Panelist Denee Evans, CEO of the Council of Multiple Listing Services (CMLS), doubted that even if MLSs ran at a higher profit margin that they could spend anywhere close to the $200 million that real estate tech giant Zillow Group spends on research and development annually.

“I don’t know that an MLS could get to that point,” she said.

‘Brokers don’t want to worry about MLS issues’

When asked whether Chicagoland MLS Midwest Real Estate Data (MRED) would survive, Hahn said, “MRED is fine as long as they do [a] midwest super regional [MLS].”

Panelist and MRED President and CEO Rebecca Jensen agreed with Hahn that there should be about 12 MLSs.

“MLSs are not all built the same way. We definitely have a variance in the level of service,” she said.

“You might have an MLS that is heavy on technology spend, other MLSs’ brokers have said, ‘We don’t need you for that,’” and would prefer the MLS focus on data aggregation, she said.

While Jensen doesn’t see the industry forming a national MLS, she thinks regional MLSs make sense.

Boero asked, “As an MLS CEO of a large MLS, what is your criticism of your industry specifically?”

“What I hear from brokers is that they’re having to worry about MLS issues,” Jensen responded.

“They don’t want to worry about MLS issues, they want to worry about brokerage issues.”

Brokers want MLSs to protect their data and tell them where it’s going, but they don’t want to hear stories about the people running the MLS using it as a competitive weapon, she said.

Hahn added, “I think a big part of broker unhappiness is governance. Harold Crye [of regional brokerage Crye-Leike Realtors] is not going to spend his entire working life going to board meetings of rinky-dink MLSs.”

He said he hadn’t heard a single broker complain about large MLSs like the Houston Association of Realtors MLS (HAR), MRED, or what is now Bright MLS.

It’s those 150-member MLSs that the world does not need or want, according to Hahn.

So how do you get to a dozen MLSs?

“I think the issue is going to be to understand that associations are the problem,” Hahn said.

“The people who are volunteers and leaders of associations, they recognize it.”

They know most members are only there to access the MLS, he said.

“[Associations] have defended the American Dream for one hundred years. How about you let the MLS do the MLS?”

Jensen disagreed with Hahn on that point.

“I don’t think associations are definitely the problem. In some markets they are,” she said.

“We work hand and glove with our associations. It is through our associations that mergers can happen.”

Associations and MLSs would be better off separately, Hahn said.

Right now, most agents that want to do business must join a local Realtor association in order to access the MLS. That means there’s little distinction between agents and Realtors.

The Realtor problem

“At some point Realtors are going to get tired of being painted with a broad brush,” Hahn said.

“The no. 1 problem of the working Realtor today is the agent on the other side” who is likely a “card-carrying, dues-paying Realtor,” he added.

This isn’t him saying this, Hahn said — it’s the National Association of Realtors through its DANGER Report.

The no. 1 threat to the real estate industry is “masses of marginal agents destroy reputation,” according to the report.

But as valuable as the report is, it’s a report, not action, Boero pointed out.

“I’ve been coming to the Inman conference since 1997 and every year there’s a session like this where we wring our hands” and nothing changes, he said.

But Jensen responded, “That might have been true a couple of years ago but I heard a statistic that there were over 100 MLS consolidations last year. That’s a lot.”

Delivering excellence and efficiencies

CMLS’s Evans said she thought MLS consolidation overall was a good thing in that it can help MLSs “deliver excellence” and “efficiency of scale.”

But she stressed that MLSs should be talking with brokers and agents about what they need and delivering that.

“We all have the same goal,” she said.

Moreover, even if the number of MLSs were to go down to 12 super regionals, those MLSs will have service centers across the country, similar to the electrical grid, she said.

“There will be some consolidation of resources. Limiting the number of bureaucracies … would definitely be a good thing,” she said.

Boero polled the audience, asking how many think there should be 12 super regional MLSs. About a third of hands went up.

He asked how many think everything is fine the way it is. No one did.

Jensen said she expects there will be fewer MLSs five years from now because of consolidation.

“Even if that doesn’t happen, … MLSs can work together on shared services, shared standards, shared licensing agreements,” she said.

Boero summed up the panel in this way: “The MLS is not doomed. [But] many MLSs are doomed because consolidation is gaining steam.”

Email Andrea V. Brambila

 

Redfin to fund mortgages for buyer customers

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Redfin to fund mortgages for buyer customers

High-tech brokerage’s latest bid to streamline the homebuying process

Upstart brokerage outs commission offers — again

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Upstart brokerage outs commission offers — again

‘I’m sure we’ll take flak,’ said Trelora CEO Joshua Hunt
Published 2 hours ago
Teke Wiggin
Key Takeaways

  • In 2015, Colorado low-fee brokerage Trelora briefly published the compensation offered to buyer’s agents by listing brokers, and now the brokerage is doing it again.
  • Trelora says it wants to spread awareness that buyer’s agents’ compensation is negotiable.
  • To comply with MLS rules, Trelora is only making commission data available to consumers who fill out a non-exclusive, non-binding buyer’s agency agreement online.

Fresh off a funding round, low-fee Colorado brokerage Trelora has started outing commission data — again.

The company is revealing how much compensation listing agents are offering buyer’s agents through the MLS. Registered users can access the data on Trelora’s website.

The move is likely to rankle some in the industry, just as a previous attempt to display the data did in 2015.

“I’m sure we’ll take flak,” said CEO Joshua Hunt. “The industry is scared to death of us.”

Trelora — which charges all buyers a flat fee of $2,500 to $3,000, depending on service level — closed more than 700 transactions through the MLS in 2016, up by around 30 percent from the previous year, according to Hunt.

He added that the brokerage also did “not a shameful number” of deals off the MLS, but declined to disclose the exact number.

"Expose Commissions" module shown on one listing to an unregistered homes.trelora.com user.

trelora-5

By shining a light on commission data, Trelora wants to spread awareness that buyer’s agents’ commissions are negotiable.

“This is a step of educating buyers … that you don’t have to let your buyer’s agent receive 2.5 or 3 percent,” Hunt said.

The last attempt, and what’s different

In 2015, Trelora made waves by publishing commission data on its website for all visitors to see.

But the startup quickly removed the data once the local MLS, REcolorado, sent a cease-and-desist letter. The letter alleged that Trelora had violated rules that govern the internet data exchange (IDX) feeds that local brokers use to display listing data on their websites.

This time, Trelora is only making the data available to consumers who sign a non-binding and non-exclusive buyer’s agency agreement by checking a box and registering a name, email address and phone number on the brokerage’s website.

“The argument was that we couldn’t disclose information to people we were not representing, and so we have built a special terms of service and agreement with the Colorado real estate buyer agency agreement,” he said.

Trelora also “built the database and code in such a way that that we’re honoring the agreement with IDX and REcolorado,” Hunt said.

Trelora has been in close contact with REcolorado, and the MLS is aware of how Trelora is showing commission data, he added.

REcolorado spokeswoman Deborah Shipley told Inman via email that the MLS is “currently reviewing” the commission information on Trelora’s site, and doesn’t currently see a violation of the National Association of Realtors’ “model rules.”

“Over the next several weeks, we will be thoroughly reviewing Trelora’s site to ensure it does indeed adhere to our rules,” she added, to include consulting with NAR and REcolorado’s legal counsel.

Visitors to trelora.com listings see a blacked-out number next to text that sits beneath a property’s asking price. The text reads: “Commission Offered.”

Visitors can click a question mark and sign up to unlock the information.

Users are also encouraged to register beneath a listing’s photo gallery, so they can see how much they would save on commission by using a Trelora agent. The site dangles the hidden information with the come-on “Expose Commissions” tab.

Visitors who register often learn that they will purportedly save tens of thousands of dollars if they buy with Trelora rather than with an agent who collects a listing’s full offer of compensation.

For example, a $1.595 million listing that offers a 2.8 percent commission to buyer’s agents informs registered users that they would save $42,160 by using a Trelora agent (assuming the traditional agent wouldn’t rebate any of the buy-side commission to their client).

By serving up data consumers can’t easily access elsewhere, Trelora expects to attract more prospective buyers to its website, potentially generating new business for the brokerage.

Trelora closed a $4.4 million funding round in mid-December and plans to expand, though Hunt declined to reveal any of the markets in its crosshairs.

Email Teke Wiggin.

How to make the most of open houses

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How to make the most of open houses

In our latest research, real estate professionals say how they really feel about open houses — the good, bad and the ugly.
BY GILL SOUTH – Staff Writer – INMAN

Key Takeaways

  • More than two thirds of the respondents think open houses are still worthwhile.
  • Nearly 70 percent of respondents have sold a home as a result of a connection made at an open house.
  • Consumers still want their agents to offer open houses.
  • Two thirds of respondents’ brokerages offer virtual tours, while a quarter do not.
  • More than two thirds of respondents felt that virtual tours replacing open houses was unlikely.

It’s 11 a.m. and brunch is calling your name. But instead of meeting your friends for breakfast tacos, you’ve got to get your game face on — and it’s not to cheer on your favorite football team. Signs and balloons in hand, you’re out the door for this afternoon’s big hoorah: Open House Sunday.

Love them or hate them, to many in the business these regular marketing events are a “necessary evil,” while others put a more positive spin on this opportunity to interact with their community.

With so much of the property search being done online, including some excellent virtual tours in real estate, are they really worthwhile in this day and age? Surely people see a property they like online, then if they are serious, make an appointment to go and see it with their agent.

Download the report with full findings here

Who responded?

But in this month’s research conducted between Aug. 1, 2016 through Aug. 8, 2016, Inman’s 923 survey respondents who participated in giving their take on this contentious topic generally said “yes,” open houses are still worthwhile. This sentiment was expressed by a good majority, with 68 percent giving open houses a rating of five out of 10 or higher.

Chart_Q7_160823

And although virtual tours are an extremely welcome add to the mix, the overwhelming response by survey participants (more than half of whom were senior agents and brokers with more than 10 years in the business, and another 12 percent who’ve been in the business for six to 10 years) was that digital offerings are not going to replace the touch, feel and smell experience of an open house, a form of marketing that seems to polarize the industry.

Industry statistics support this research. According to the National Association of Realtor’s (NAR’s) 2015 Profile of Home Buyers and Sellers, open houses remain one of the most popular ways real estate agents market their homes. They come in third, equal with agent websites, after putting the listing on the MLS and sticking up a yard sign.

In the NAR’s 2016 Member Profile, 37 percent of respondents said they received some business from open houses, while 63 percent said they did not.

As one experienced Washington, D.C., broker put it in our research: “Real estate is still primarily a face-to-face, people business. Open houses are one more opportunity to meet more people, make connections and grow your business.”

“An open house gives me the chance to meet people and show them the knowledge I have about the market. Open house contacts are about 20 percent of my business,” said a successful Indianapolis agent.

Of course, it’s well-known that agents find open houses worthwhile, not only to sell a house but to find buyers for other properties.

An active Pennsylvania agent added: “In our market, about half of those looking at open houses are unrepresented. It’s a chance to show your professionalism and engage them in person, which is vital.”

One California owner/agent was strong proponent of the open house. “I have sold over 500 homes from this. The only people who would say open houses are not worth it, are the types that sit there when clients come in and do not engage, connect or take interest.”

Just the advertising alone for the open house generates “tons more activity” on the home that it wouldn’t have received otherwise, said another advocate in the survey.

Why some agents hate open houses

While the research gives open houses the thumbs up, it also made it clear that not all agents like them. A little over 30 percent of respondents gave them a low one-out-of-10 to four-out-of-10 rating, and they spoke passionately about their objections to what they called this “crapshoot.”

An experienced Nashville broker summed up his concerns in these bullet points: “Time consuming. Costly. Unquantifiable. Risk to safety. Risk of theft. Unnecessary in today’s market. A stab in the dark.”

Another agent, who said she came close to being raped at an open house years ago, is understandably against them, and not just for safety reasons.

“When we develop a skill set to educate sellers on the reality that open houses are ‘so yesterday’ and explain to them that they can sleep in on Sundays, have brunch, watch the game instead of open their home for virtually no reason, it makes sense to them. Plenty of buyers will come on any other day of the week, and if they really want to see that house, they will make an appointment.”

There is real resentment about the “come one, come all” side of an open house among those in the anti-open-house camp.

“I have heard the analogy used: it is much like hitchhiking — you are allowing everyone access to your home,” said one respondent.

There’s more and it’s interesting…………………………….

The top 20 home design trends of 2017

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What sellers and stagers should know about the trends ahead

by Marian McPherson Staff Writer – INMAN

  • 2017’s home design trends are all about creating lush spaces by taking traditional designs and making them modern with unique color, texture and material choices.
  • As far as color, experts suggest grays with warm beige undertones for living rooms and kitchens, and bold reds and rich caramels for bedrooms.
  • When it comes to remodeling, homeowners are favoring upgrades that make day-to-day life more convenient and luxurious.

by CareyBot

As the new year approaches, everyone is looking for ways to improve their lives — whether it’s shedding a few pounds, taking on a new hobby or completely revamping their living space for renewed inspiration.

Take note: The next year’s home trends call for lush colors, plush textures and modernistic takes on traditional designs that make the perfect environment to create a “new you.” (Or for staging a buyer’s new home!)

Although it may not be advisable to incorporate all these trends into a home you’re trying to sell, HomeAdvisor Chief Economist Brad Hunter says Realtors can use the following trends to help buyers imagine how a potential new home could look.

“Ideas for changing color schemes, updating countertops and undertaking more significant remodels can be mentioned while showing the home, depending upon the body language and comments the shopper is making,” said Hunter.

Furthermore, he noted that 2017’s trending renovations, such as “human docking stations” and “shedquarters” — along with upgrades, such as new appliances, countertops and cabinets — can help a home get sold quickly and at a higher price. Score!

Traditional kitchens with a twist

1. Built-in bars

Bring the party home with a sleek built-in bar.

The trend, which is a twist on 2016’s bar cart trend, is the perfect addition for homeowners who love to entertain. The bars add instant pizzazz to an otherwise traditional kitchen, plus offer built-in shelving for cocktail fixings, drinks, glasses and everything you’ll need for a ritzy night in.

2. Contrasting islands

Is a built-in bar a little over-the-top for you? Then a colorful island is a simple substitute that offers extra room for mixing drinks and whipping up tasty snacks for family and friends.

The key to nailing this trend and making it modern is choosing a contrasting color. Have a kitchen with a lot of warm hues? Choose an island in a cool shade, as seen in the photo below.

3. Colored island plus colored fridge

Feeling colorful? Add a 1950s-style fridge in a vibrant hue to your kitchen.

Read the rest of of his article on INMAN

Required Realtor background checks ?

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Required Realtor background checks ?

Daily Marketing Services Nashville

by Marian McPherson Staff Writer for INMAN
  • In November, South Carolina authorities found a woman in a metal container on now-former real estate broker Todd Kohlhepp’s property. He’s been connected to seven murders.
  • Kohlhepp served a 15-year sentence for raping a teenage girl but still obtained a license in 2006 when there was no background check requirement in place by the state commission.
  • This month, Rep. Chip Huggins pre-filed the “Todd Kohlhepp Bill” to require national background checks at the time of application and every two years during renewals.

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by CareyBot

Some say “what you don’t know won’t hurt you,” but for the community of Spartansburg County, South Carolina, what they — and the South Carolina Department of Labor, Licensing and Regulation (LLR) — didn’t know about former real estate broker Todd Kohlhepp put them in grave danger.

In November, Kohlhepp was arrested after a missing South Carolina woman was found in a metal container on his property. Shortly thereafter, the bodies of a 25-year-old woman and a 29-year-old man were also found.

In light of the Todd Kohlhepp case, South Carolina Rep. Chip Huggins pre-filed the “Todd Kohlhepp Bill,” which would require real estate agents to pass a national background check during their initial licensing application, and again every time they renew their license, which is currently every two years.

The discovery of the missing woman and the bodies catalyzed other disturbing details about Kohlhepp to resurface, such as a 15-year jail sentence he served for forcing a 14-year-old into his bedroom (at gunpoint) and raping her.

Police connect him to at least seven other killings, including a quadruple murder at a motorcycle shop that has gone unsolved for years.

One of the most chilling aspects about Kohlhepp was that clients, who gave him a bevy of five-star reviews on Zillow, were completely unaware of his gruesome history. He also had nearly two dozen recommendations on realtor.com.

Zillow reviews of Kohlhepp before his profile was removed.

Furthermore, the South Carolina LLR real estate commission was oblivious to the broker’s past — at the time he applied for the license, the department didn’t perform background checks to verify an applicant’s criminal history (or lack thereof).

“If someone is a known criminal, maybe they will reconsider trying to get a license for something they know they’re going to have an issue with if that background check is going to show something that they’ve done,” said Rep. Huggins in an interview with WSAV News.

“That person that calls you to buy a home, buy a property or whatever, they’ll hopefully have a little better feel that this background check’s been done so I’m dealing with someone that at least has been checked out as best we can.”

Huggins also said he might consider tweaking the bill to require real estate license renewal every year instead of every two years.

Email Marian McPherson

5 Ways To Positively Work With “The Gatekeepers”

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This is one of the biggest obstacles for today’s sales people. Especially when it comes to Internet Marketing.

My Executive Career Coach

02-productive-cubicle-get-plant

Here’s the thing about “the gatekeepers”. They’re busy. They have a lot on their plate. And whether it’s pitches or résumés, they’re getting a high volume of submissions on a daily basis.

So how do you get through to CEOs or other executive level people? How do you grab their attention amidst their sea of emails and phone calls? Or, if you’re already communicating with them, what do you do to keep them engaged?

Here are five ways to work positively with the gatekeepers.

1. Recognize The Flow Of Influence & Use It To Your Advantage

In corporate environments, influence flows downward. As result, talking directly to the gatekeeper could actually be to your detriment. Gatekeepers are there to keep you out. Letting someone through could mean putting their reputation or even job at risk. More often than not, they will reject you, and they might give you more than just…

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Nashville area’s $1 million +home sales double in November 2016

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Overall residential property closings up 24 percent amid threat of rising interest rates

Read more ant the Tennessean

November residential property closings rose 24 percent in the Nashville area from a year ago, and there were more than twice as many home sales for $1 million or more.

The year’s end approaching and the threat of rising interest rates are among factors that played into the overall 24 percent increase to 2,397 closings last month, said Denise Creswell, president of the Greater Nashville Association of Realtors.

“Many people locked in their rates in October in anticipation of rising interest rates after the election, and they have edged up slightly,” she said, referring to mortgage rates rising from 3.6 percent just before the elections to 4.1 percent on Wednesday. “We will likely see the interest rate factor be a boost to home sales in December as well.”

GNAR’s tracking shows 42 single-family residential property sales closed in November for $1 million or more, up 133 percent from November 2015. There were 31 such sales in 2014 and 27 in 2013.

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Exton cites Multiple Listing Service data showing 38 sales of condos and homes with 20 acres or less last month versus the 18 in November 2015. Through November this year, there has been 457 sales at that price versus 360 over that same period last year.

Steve Fridrich, the owner and managing broker at Fridrich & Clark Realty LLC, cautioned against reading too much into November’s increased sales of million-dollar-plus residential properties.

“It’s still been a very strong steady market, but numbers at different times of the year reflect different things,” he said. “With interest rates still being low, it’s still an attractive time for people to buy in that price range. This is first time in an election year that I actually had clients say with the uncertainty in the market, they wanted to wait ’til after the elections.”

The overall Nashville area inventory of 7,540 single-family residential properties at the end of November was down 8 percent from a year ago and represented a just over three months’ supply.

The median price of a single-family home was $259,900 for November, up 12 percent from a year ago. November’s median price of a condo rose 25 percent year-over-year to $182,390.

On average, homes sold in November spent 49 days on the market. That’s the lowest average number of days in GNAR’s tracking.

With 2,774 sales pending  at the end of November, Creswell expects a strong end to 2016 in part as new construction homebuilders look to get properties off their books to have a fresh start next year.

Meanwhile, separate tracking by the Williamson County Association of Realtors shows 399 home sales closed last month, up 15 percent from November 2015. Year-over-year, the median price of a single-family home rose 7.6 percent to $443,507.

Year-to-date, 95 and 83 homes on 20 acres or less have been sold in Franklin and Brentwood, respectively, for prices above $1 million.
Reach Getahn Ward at 615-726-5968 and on Twitter@getahn.

Million-dollar home sales

Single-family residential property (home) sales closed in November for more $1 million or more:

2013: 27 properties

2014: 31 properties

Go90, Verizon’s mobile-only streaming video service

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Go90, Verizon’s mobile-only streaming video service

Meet Go90, Verizon’s mobile-only streaming video service.

Story – http://www.dailydot.com/upstream/verizon-go90-explainer/

Sept 29, 2015 at 12:00PM | Last updated Dec 11 at 12:55PM

Answers to all your most pressing questions.

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Verizon is dipping its toe in the mobile video pool with a new mobile-only content service called Go90.

Verizon promoted the service with a bash last week that included a performance from Kanye West, and a star-studded carpet with guests like John Legend, Emmy Rossum, and Joe Manganiello. For now, though, the app remains in beta, populated by Verizon users, as content announcements roll out and more productions join the Go90 platform. Here’s what we know so far.

What does Go90 mean?

The name Go90 derives from the idea that to go from standard phone usage to media usage, you need to “go 90” degrees to view in landscape mode. While this sort of content formatting has been challenged by apps like Snapchat, it’s still the overwhelming mode of media consumption on smartphones.

What if I don’t have Verizon?

Though Verizon intended to debut Go90 as a subscription service, it settled on a streamlined advertising-based model instead. It’s also going to be open to everybody—not limited to Verizon subscribers only. Avoiding the name Verizon in the new service was a conscious choice to emphasize that it’s available to all consumers.

What can I watch on Go90?

AOL will make up a large chunk of the programming efforts, thanks to Verizon’s $4.4 billion deal to buy the company, so look for outlets like Huffington Post and TechCrunch in the content stream. But Go90 is decidedly marketed to the millennial set and younger, with poppy visuals and neon themes, and the direction of its programming follows suit. In addition to including content from mainstream networks like Comedy Central and Food Network, the platform has also tapped digital influencers to provide content for the app. AwesomenessTV is producing a daily live show, Top Five Live, which features Hunter March recapping the most buzzworthy moments of online culture in front of a live studio audience. It’s Total Request Livefor the millennial set, with guest appearances from stars both digital and mainstream.

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In addition, Michelle Phan’s Icon Network is joining forces with the app to deliver original programming, as well as other Endemol Beyond content. Be Transformed, a health and fitness show from YouTuber Cassey Ho of Blogilates, will premiere first on Sept. 29.

Is the content any good?

Well, it’s still not viewable in most cases, but several of the digital content providers have strong track records. New Form Digital is releasing content on the platform, and its incubator program produced some standout YouTube short film content in the past year, including work from Joe Penna and a wizard-rock rom-com. It already branched out into longer series on Vimeo, with Sawyer Hartman’s The Parallax Theory, and PJ Liguori’s fantastical Oscar’s Hotel, which features creature work from the Jim Henson studios.

New Form Digital will produce six scripted series exclusively for Go90. Each series has a 12-episode order and will premiere over the next year. They include a show about a woman living a Groundhog Day-style repeat of her 25th birthday and Miss Earthwhich follows a pageant queen who ends up in an intergalactic competition with much higher stakes. Helmed by Anna AkanaMiss Earth originally incubated as part of New Form Digital’s first round of YouTuber partnerships.

How can I share my finds with my friends?

Go90 will also offer social integrations, according to TechCrunch. Users will be able to share short segments of longer video clips to sites like Facebook and Instagram, as well as follow friends’ pages or celebrity and show pages. There will also be a feature for “crews,” which are special interest groups users can join inside the app.

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When can I get my hands on Go90?

Not yet, but soon—unless you’re one of the lucky Verizon subscribers with early access. Since the app is still just in beta, the content promises are all tell and no show for the general population. Once the gates are open, we’ll report back with more hands-on information about just how sleek the design and programming are for Go90. Until then, we’re keeping our phones vertical.

Photo via Go90/Twitter

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