How to make the most of open houses

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How to make the most of open houses

In our latest research, real estate professionals say how they really feel about open houses — the good, bad and the ugly.
BY GILL SOUTH – Staff Writer – INMAN

Key Takeaways

  • More than two thirds of the respondents think open houses are still worthwhile.
  • Nearly 70 percent of respondents have sold a home as a result of a connection made at an open house.
  • Consumers still want their agents to offer open houses.
  • Two thirds of respondents’ brokerages offer virtual tours, while a quarter do not.
  • More than two thirds of respondents felt that virtual tours replacing open houses was unlikely.

It’s 11 a.m. and brunch is calling your name. But instead of meeting your friends for breakfast tacos, you’ve got to get your game face on — and it’s not to cheer on your favorite football team. Signs and balloons in hand, you’re out the door for this afternoon’s big hoorah: Open House Sunday.

Love them or hate them, to many in the business these regular marketing events are a “necessary evil,” while others put a more positive spin on this opportunity to interact with their community.

With so much of the property search being done online, including some excellent virtual tours in real estate, are they really worthwhile in this day and age? Surely people see a property they like online, then if they are serious, make an appointment to go and see it with their agent.

Download the report with full findings here

Who responded?

But in this month’s research conducted between Aug. 1, 2016 through Aug. 8, 2016, Inman’s 923 survey respondents who participated in giving their take on this contentious topic generally said “yes,” open houses are still worthwhile. This sentiment was expressed by a good majority, with 68 percent giving open houses a rating of five out of 10 or higher.

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And although virtual tours are an extremely welcome add to the mix, the overwhelming response by survey participants (more than half of whom were senior agents and brokers with more than 10 years in the business, and another 12 percent who’ve been in the business for six to 10 years) was that digital offerings are not going to replace the touch, feel and smell experience of an open house, a form of marketing that seems to polarize the industry.

Industry statistics support this research. According to the National Association of Realtor’s (NAR’s) 2015 Profile of Home Buyers and Sellers, open houses remain one of the most popular ways real estate agents market their homes. They come in third, equal with agent websites, after putting the listing on the MLS and sticking up a yard sign.

In the NAR’s 2016 Member Profile, 37 percent of respondents said they received some business from open houses, while 63 percent said they did not.

As one experienced Washington, D.C., broker put it in our research: “Real estate is still primarily a face-to-face, people business. Open houses are one more opportunity to meet more people, make connections and grow your business.”

“An open house gives me the chance to meet people and show them the knowledge I have about the market. Open house contacts are about 20 percent of my business,” said a successful Indianapolis agent.

Of course, it’s well-known that agents find open houses worthwhile, not only to sell a house but to find buyers for other properties.

An active Pennsylvania agent added: “In our market, about half of those looking at open houses are unrepresented. It’s a chance to show your professionalism and engage them in person, which is vital.”

One California owner/agent was strong proponent of the open house. “I have sold over 500 homes from this. The only people who would say open houses are not worth it, are the types that sit there when clients come in and do not engage, connect or take interest.”

Just the advertising alone for the open house generates “tons more activity” on the home that it wouldn’t have received otherwise, said another advocate in the survey.

Why some agents hate open houses

While the research gives open houses the thumbs up, it also made it clear that not all agents like them. A little over 30 percent of respondents gave them a low one-out-of-10 to four-out-of-10 rating, and they spoke passionately about their objections to what they called this “crapshoot.”

An experienced Nashville broker summed up his concerns in these bullet points: “Time consuming. Costly. Unquantifiable. Risk to safety. Risk of theft. Unnecessary in today’s market. A stab in the dark.”

Another agent, who said she came close to being raped at an open house years ago, is understandably against them, and not just for safety reasons.

“When we develop a skill set to educate sellers on the reality that open houses are ‘so yesterday’ and explain to them that they can sleep in on Sundays, have brunch, watch the game instead of open their home for virtually no reason, it makes sense to them. Plenty of buyers will come on any other day of the week, and if they really want to see that house, they will make an appointment.”

There is real resentment about the “come one, come all” side of an open house among those in the anti-open-house camp.

“I have heard the analogy used: it is much like hitchhiking — you are allowing everyone access to your home,” said one respondent.

There’s more and it’s interesting…………………………….

The top 20 home design trends of 2017

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What sellers and stagers should know about the trends ahead

by Marian McPherson Staff Writer – INMAN

  • 2017’s home design trends are all about creating lush spaces by taking traditional designs and making them modern with unique color, texture and material choices.
  • As far as color, experts suggest grays with warm beige undertones for living rooms and kitchens, and bold reds and rich caramels for bedrooms.
  • When it comes to remodeling, homeowners are favoring upgrades that make day-to-day life more convenient and luxurious.

by CareyBot

As the new year approaches, everyone is looking for ways to improve their lives — whether it’s shedding a few pounds, taking on a new hobby or completely revamping their living space for renewed inspiration.

Take note: The next year’s home trends call for lush colors, plush textures and modernistic takes on traditional designs that make the perfect environment to create a “new you.” (Or for staging a buyer’s new home!)

Although it may not be advisable to incorporate all these trends into a home you’re trying to sell, HomeAdvisor Chief Economist Brad Hunter says Realtors can use the following trends to help buyers imagine how a potential new home could look.

“Ideas for changing color schemes, updating countertops and undertaking more significant remodels can be mentioned while showing the home, depending upon the body language and comments the shopper is making,” said Hunter.

Furthermore, he noted that 2017’s trending renovations, such as “human docking stations” and “shedquarters” — along with upgrades, such as new appliances, countertops and cabinets — can help a home get sold quickly and at a higher price. Score!

Traditional kitchens with a twist

1. Built-in bars

Bring the party home with a sleek built-in bar.

The trend, which is a twist on 2016’s bar cart trend, is the perfect addition for homeowners who love to entertain. The bars add instant pizzazz to an otherwise traditional kitchen, plus offer built-in shelving for cocktail fixings, drinks, glasses and everything you’ll need for a ritzy night in.

2. Contrasting islands

Is a built-in bar a little over-the-top for you? Then a colorful island is a simple substitute that offers extra room for mixing drinks and whipping up tasty snacks for family and friends.

The key to nailing this trend and making it modern is choosing a contrasting color. Have a kitchen with a lot of warm hues? Choose an island in a cool shade, as seen in the photo below.

3. Colored island plus colored fridge

Feeling colorful? Add a 1950s-style fridge in a vibrant hue to your kitchen.

Read the rest of of his article on INMAN

Required Realtor background checks ?

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Required Realtor background checks ?

Daily Marketing Services Nashville

by Marian McPherson Staff Writer for INMAN
  • In November, South Carolina authorities found a woman in a metal container on now-former real estate broker Todd Kohlhepp’s property. He’s been connected to seven murders.
  • Kohlhepp served a 15-year sentence for raping a teenage girl but still obtained a license in 2006 when there was no background check requirement in place by the state commission.
  • This month, Rep. Chip Huggins pre-filed the “Todd Kohlhepp Bill” to require national background checks at the time of application and every two years during renewals.

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by CareyBot

Some say “what you don’t know won’t hurt you,” but for the community of Spartansburg County, South Carolina, what they — and the South Carolina Department of Labor, Licensing and Regulation (LLR) — didn’t know about former real estate broker Todd Kohlhepp put them in grave danger.

In November, Kohlhepp was arrested after a missing South Carolina woman was found in a metal container on his property. Shortly thereafter, the bodies of a 25-year-old woman and a 29-year-old man were also found.

In light of the Todd Kohlhepp case, South Carolina Rep. Chip Huggins pre-filed the “Todd Kohlhepp Bill,” which would require real estate agents to pass a national background check during their initial licensing application, and again every time they renew their license, which is currently every two years.

The discovery of the missing woman and the bodies catalyzed other disturbing details about Kohlhepp to resurface, such as a 15-year jail sentence he served for forcing a 14-year-old into his bedroom (at gunpoint) and raping her.

Police connect him to at least seven other killings, including a quadruple murder at a motorcycle shop that has gone unsolved for years.

One of the most chilling aspects about Kohlhepp was that clients, who gave him a bevy of five-star reviews on Zillow, were completely unaware of his gruesome history. He also had nearly two dozen recommendations on realtor.com.

Zillow reviews of Kohlhepp before his profile was removed.

Furthermore, the South Carolina LLR real estate commission was oblivious to the broker’s past — at the time he applied for the license, the department didn’t perform background checks to verify an applicant’s criminal history (or lack thereof).

“If someone is a known criminal, maybe they will reconsider trying to get a license for something they know they’re going to have an issue with if that background check is going to show something that they’ve done,” said Rep. Huggins in an interview with WSAV News.

“That person that calls you to buy a home, buy a property or whatever, they’ll hopefully have a little better feel that this background check’s been done so I’m dealing with someone that at least has been checked out as best we can.”

Huggins also said he might consider tweaking the bill to require real estate license renewal every year instead of every two years.

Email Marian McPherson

5 Ways To Positively Work With “The Gatekeepers”

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This is one of the biggest obstacles for today’s sales people. Especially when it comes to Internet Marketing.

My Executive Career Coach

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Here’s the thing about “the gatekeepers”. They’re busy. They have a lot on their plate. And whether it’s pitches or résumés, they’re getting a high volume of submissions on a daily basis.

So how do you get through to CEOs or other executive level people? How do you grab their attention amidst their sea of emails and phone calls? Or, if you’re already communicating with them, what do you do to keep them engaged?

Here are five ways to work positively with the gatekeepers.

1. Recognize The Flow Of Influence & Use It To Your Advantage

In corporate environments, influence flows downward. As result, talking directly to the gatekeeper could actually be to your detriment. Gatekeepers are there to keep you out. Letting someone through could mean putting their reputation or even job at risk. More often than not, they will reject you, and they might give you more than just…

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Nashville area’s $1 million +home sales double in November 2016

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Overall residential property closings up 24 percent amid threat of rising interest rates

Read more ant the Tennessean

November residential property closings rose 24 percent in the Nashville area from a year ago, and there were more than twice as many home sales for $1 million or more.

The year’s end approaching and the threat of rising interest rates are among factors that played into the overall 24 percent increase to 2,397 closings last month, said Denise Creswell, president of the Greater Nashville Association of Realtors.

“Many people locked in their rates in October in anticipation of rising interest rates after the election, and they have edged up slightly,” she said, referring to mortgage rates rising from 3.6 percent just before the elections to 4.1 percent on Wednesday. “We will likely see the interest rate factor be a boost to home sales in December as well.”

GNAR’s tracking shows 42 single-family residential property sales closed in November for $1 million or more, up 133 percent from November 2015. There were 31 such sales in 2014 and 27 in 2013.

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Exton cites Multiple Listing Service data showing 38 sales of condos and homes with 20 acres or less last month versus the 18 in November 2015. Through November this year, there has been 457 sales at that price versus 360 over that same period last year.

Steve Fridrich, the owner and managing broker at Fridrich & Clark Realty LLC, cautioned against reading too much into November’s increased sales of million-dollar-plus residential properties.

“It’s still been a very strong steady market, but numbers at different times of the year reflect different things,” he said. “With interest rates still being low, it’s still an attractive time for people to buy in that price range. This is first time in an election year that I actually had clients say with the uncertainty in the market, they wanted to wait ’til after the elections.”

The overall Nashville area inventory of 7,540 single-family residential properties at the end of November was down 8 percent from a year ago and represented a just over three months’ supply.

The median price of a single-family home was $259,900 for November, up 12 percent from a year ago. November’s median price of a condo rose 25 percent year-over-year to $182,390.

On average, homes sold in November spent 49 days on the market. That’s the lowest average number of days in GNAR’s tracking.

With 2,774 sales pending  at the end of November, Creswell expects a strong end to 2016 in part as new construction homebuilders look to get properties off their books to have a fresh start next year.

Meanwhile, separate tracking by the Williamson County Association of Realtors shows 399 home sales closed last month, up 15 percent from November 2015. Year-over-year, the median price of a single-family home rose 7.6 percent to $443,507.

Year-to-date, 95 and 83 homes on 20 acres or less have been sold in Franklin and Brentwood, respectively, for prices above $1 million.
Reach Getahn Ward at 615-726-5968 and on Twitter@getahn.

Million-dollar home sales

Single-family residential property (home) sales closed in November for more $1 million or more:

2013: 27 properties

2014: 31 properties

Go90, Verizon’s mobile-only streaming video service

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Go90, Verizon’s mobile-only streaming video service

Meet Go90, Verizon’s mobile-only streaming video service.

Story – http://www.dailydot.com/upstream/verizon-go90-explainer/

Sept 29, 2015 at 12:00PM | Last updated Dec 11 at 12:55PM

Answers to all your most pressing questions.

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Verizon is dipping its toe in the mobile video pool with a new mobile-only content service called Go90.

Verizon promoted the service with a bash last week that included a performance from Kanye West, and a star-studded carpet with guests like John Legend, Emmy Rossum, and Joe Manganiello. For now, though, the app remains in beta, populated by Verizon users, as content announcements roll out and more productions join the Go90 platform. Here’s what we know so far.

What does Go90 mean?

The name Go90 derives from the idea that to go from standard phone usage to media usage, you need to “go 90” degrees to view in landscape mode. While this sort of content formatting has been challenged by apps like Snapchat, it’s still the overwhelming mode of media consumption on smartphones.

What if I don’t have Verizon?

Though Verizon intended to debut Go90 as a subscription service, it settled on a streamlined advertising-based model instead. It’s also going to be open to everybody—not limited to Verizon subscribers only. Avoiding the name Verizon in the new service was a conscious choice to emphasize that it’s available to all consumers.

What can I watch on Go90?

AOL will make up a large chunk of the programming efforts, thanks to Verizon’s $4.4 billion deal to buy the company, so look for outlets like Huffington Post and TechCrunch in the content stream. But Go90 is decidedly marketed to the millennial set and younger, with poppy visuals and neon themes, and the direction of its programming follows suit. In addition to including content from mainstream networks like Comedy Central and Food Network, the platform has also tapped digital influencers to provide content for the app. AwesomenessTV is producing a daily live show, Top Five Live, which features Hunter March recapping the most buzzworthy moments of online culture in front of a live studio audience. It’s Total Request Livefor the millennial set, with guest appearances from stars both digital and mainstream.

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In addition, Michelle Phan’s Icon Network is joining forces with the app to deliver original programming, as well as other Endemol Beyond content. Be Transformed, a health and fitness show from YouTuber Cassey Ho of Blogilates, will premiere first on Sept. 29.

Is the content any good?

Well, it’s still not viewable in most cases, but several of the digital content providers have strong track records. New Form Digital is releasing content on the platform, and its incubator program produced some standout YouTube short film content in the past year, including work from Joe Penna and a wizard-rock rom-com. It already branched out into longer series on Vimeo, with Sawyer Hartman’s The Parallax Theory, and PJ Liguori’s fantastical Oscar’s Hotel, which features creature work from the Jim Henson studios.

New Form Digital will produce six scripted series exclusively for Go90. Each series has a 12-episode order and will premiere over the next year. They include a show about a woman living a Groundhog Day-style repeat of her 25th birthday and Miss Earthwhich follows a pageant queen who ends up in an intergalactic competition with much higher stakes. Helmed by Anna AkanaMiss Earth originally incubated as part of New Form Digital’s first round of YouTuber partnerships.

How can I share my finds with my friends?

Go90 will also offer social integrations, according to TechCrunch. Users will be able to share short segments of longer video clips to sites like Facebook and Instagram, as well as follow friends’ pages or celebrity and show pages. There will also be a feature for “crews,” which are special interest groups users can join inside the app.

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When can I get my hands on Go90?

Not yet, but soon—unless you’re one of the lucky Verizon subscribers with early access. Since the app is still just in beta, the content promises are all tell and no show for the general population. Once the gates are open, we’ll report back with more hands-on information about just how sleek the design and programming are for Go90. Until then, we’re keeping our phones vertical.

Photo via Go90/Twitter

Daily Marketing Services – Info@DailyMarketingServices.com – 615-673-1112

You should be selling while others hibernate

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You should be selling while others hibernate.
By Richard Courtney – Christianson Patterson Courtney & Associates

(As seen in the 11/25/16 Ledger column)

With Thanksgiving hovering, listings usually go into hibernation this time of year as sellers do not want to be inconvenienced with showings over the holidays.

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Once the leaves fall from the trees and the green abandons the grass, the city switches from color to black and white. Some feel that backdrop is not conducive to the home-selling experience.

Based on the Greater Nashville Association of Realtors sales data, the number of transactions will drop substantially to a number that is half the monthly sales that the area amasses in the spring and fall markets.

Many sellers feel that by awaiting the spring market, they will receive more money for their homes than in the dark, cold winter months.

While the market comes alive in the spring – spring now being late February on the real estate calendar – the volume increases and the prices are higher than those of the previous year.

However, sellers should be advised that there are as many people relocating in the area in the winter as there are in the spring.

Additionally, with many of the would-be competitors waiting for the robins to sing before marketing their homes, the competition is significantly reduced. Showings slow as only serious buyers are braving the elements to shop for housing.

Many successful, veteran agents will testify to the fact that they make their hay when the sun is not shining, selling while the competition is taking a break for the holiday.

Houses cannot sell when they are not on the market.

There are several groups of people that start new jobs in the beginning of the year.

Many of those come to town and lease, beginning their searches in January with plans to buy, close, move and bring the family after the end of the school year.

Sellers should not be deterred by dropping mercury.

Effective Safe $5.00 Nashville Classified Ads

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Effective Safe $5.00 Classified Ads – The Daily Classifieds

Now there is an Affordable, Effective and Safe way to advertise and shop classified ads.
TheDailyClassifieds.com  . The Daily Classifieds was launched in 2001 with upgrades throughout the years. While many free classifieds websites have come and gone The Daily Classifieds still maintains it’s integrity buy supplying the shoppers and the advertisers a full service Classifieds Platform. The success have been built on charging a fair price and delivering eager shoppers.

The Daily Classifieds system is very simple. Each ad is $5.00 and stays active for 4 weeks unless the advertiser deletes the ad. The $5.00 eliminates most scams and allows the company to expand and add new features.

How to Place Your Classified Ad
There is a $5.00 fee associated with each listing
Customer Service 8am to 6pm Central – Monday – Friday
Info@TheDailyClassifieds.com – 615-673-1112

An Affordable Safe Way to Advertise & Shop Classified Ads

To place your ad through TheDailyClassifieds.com System:

A. Create your account by RegisteringThere is a $5.00 fee associated with each listing.

B. Click “Place Ad”

C. Select a Category and Sub-Category ( if available ) Listing Form

D. Complete Listing Form and Submit Listing Information

E. Pay for your listing (Credit Card or Billing)

F. When Payment is complete your listing will be active on the Internet

G. Add photos- You can add up to 20 photos

H. All ads will stay active for 4 weeks unless removed by the advertisier

G. Edit and manage your listings in the “My Listings Area

Customer Service 8am to 6pm Central – Monday – Friday
Info@TheDailyClassifieds.com – 615-673-1112

 

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