Zillow will begin buying and selling homes using agents

Zillow will begin buying and selling homes using agents
The real estate tech giant is expanding Instant Offers to Phoenix and getting into the iBuyer business, going head-to-head with Opendoor and its own partner OfferPad
BYJOTHAM ​SEDERSTROM Staff Writer TODAY 1:08 P.M.
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Zillow executive Errol Samuelson announced a major new business initiative for the real estate tech giant in an exclusive video interview with Inman on Thursday: Zillow will finally expand its Zillow Instant Offers program to Phoenix and begin buying and selling homes with its own money there and in Las Vegas, putting it in direct competition with iBuyers like Opendoor and OfferPad — the latter of whom Zillow also partners with on Instant Offers.

Zillow Instant Offers, which launched last year in Orlando and Las Vegas initially, lets prospective homesellers visit the Zillow website to receive an offer on their home from iBuyer investors, including companies such as OfferPad, as well as a professional home valuation and comparative market analysis (CMA) from a licensed real estate agent. The home seller can then choose to take the instant offer from the investor and receive all cash for their home, likely at a reduced rate, or list their home on the open market with an agent and potentially get a higher sale price.

Zillow interview with Inman from Mo Moghari on Vimeo.

Zillow’s new enterprise — offering to buy homes outright and resell them, using handpicked local real estate agents who are already participating in Zillow’s separate Premier Agent program to represent Zillow in both its purchase of homes and its re-sale of them — will launch within weeks, according to Samuelson, Zillow’s Chief Industry Development Officer.

“Just like before, when a potential home seller says I’d like to get an investment offer for my home, we will provide an offer and alongside that we will again provide a [comparative market analysis] from one of our Premier Agents,” Samuelson told Inman. “Now, in the event that the home seller decides they wish to go for the instant offer, we’ll be working with a local agent at a local brokerage in the market to represent us as the buyer of the home and we will also recommend that the seller work with the local agent,” Samuelson added. “In fact, we’ll introduce the seller to one of our Premier Agent customers.”

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Samuelson declined to say how many home sellers in Orlando and Las Vegas had visited Zillow Instant Offers to request one in the 10 months since the program originally launched, but did provide some ratios that are likely to reassure real estate agents: one third of the sellers who requested an Instant Offer went ahead and sold their home, but 90 percent of them chose to list with a human agent rather than taking an instant cash offer from an institutional investor.

Samuelson said these stats highlighted how Instant Offers is a powerful lead-generation tool for agents.

Zillow will partner with West USA in Phoenix and Coldwell Banker Premier Realty in Las Vegas as they roll out the new iBuyer program over the next several weeks. Berkshire Hathaway HomeServices Arizona & Nevada will team with Zillow in both markets, Samuelson said. Zillow spokespeople said that homes re-sold by Zillow itself would be clearly labeled. A Zillow spokesperson also provided the following graphic used to illustrate how Instant Offers and its new program will work:

Graphic outlining Zillow’s new Instant Offers expansion. Credit: Zillow

Zillow employees declined to elaborate on how much money the company will spend buying homes through its new iBuyer platform. Nor did Samuelson specify how much it would pay out in agent commissions for the homes it buys and re-sells. Samuelson said that while Premier Agents would not be charged to participate in the new Instant Offers expansion, home sellers would be charged a fee, though he resisted quoting any numbers.

“The fee, we’re experimenting, so this is early days,” Samuelson said. “We have an idea of what those fees are going to look like, but those could change as we continue to explore and experiment.”

In his interview with Inman, Samuelson repeatedly emphasized that what separated Zillow from other competing iBuyers was its focus on keeping agents at the center of the transaction. However, both Opendoor and OfferPad also say they will work with seller’s agent. Zillow’s advantage may lie in its Premier Agent program, which last year generated $760 million in advertising.

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Opendoor, which has amassed $320 million in funding since launching four years ago, is in the process of raising an additional $200 million that would value the company at $2 billion, according to a reports in March. The additional funding, according to a report in The Wall Street Journal last month, would allow the rapidly growing iBuyer to purchase homes in the six metropolitan markets it currently serves — including in Phoenix and Las Vegas.

Armed with $260 million, OfferPad is also active in the Phoenix, Orlando, and Las Vegas metropolitan areas (as well as the metro areas of Dallas Fort-Worth, San Antonio, Atlanta, Charlotte, and Raleigh-Durham).

In a report by the investment banking firm Evercore released last year, analysts forecasted growing enthusiasm on Wall Street for iBuyers, who use new technology to make quick offers on homes and often close within days through reduced friction in the negotiating process.

“We believe that investors should familiarize themselves with this new business model, as these iBuyers are likely to garner increased attention over the next few years,” according to the report, issued in June. “If successful, these iBuyers could improve liquidity in the housing market by reducing friction costs, and drive increased housing turnover (existing home sales).”

Zillow recently has been riding on a wave of positive financial gains, tallying a $10.5 billion market cap in March for the first time since going public in 2011. Following a strong fourth quarter in which the operator of Trulia and StreetEasy posted a record $1 billion in annual revenues, some analysts indicated that in order to grow apace Zillow would need to innovate.

The entry into the housing markets in Phoenix and Las Vegas also coincides with the planned integration this month of the Premier Agent app with Zillow’s transaction management portal, dotloop. Analysts have said that the company could be banking on a lead conversion model that would potentially drive up ROI by accurately measuring agents’ conversion rates.

“In terms of proving out conversion rates — not just getting them, but proving out — it’s all about getting dotloop integrated into the Premier Agent app,” Ron Josey, an internet analyst with JMP Securities, told Inman last month. “Then they can actually say ‘Oh, okay, this is how many leads I got from Zillow and this is how many I actually closed in a month’ and that will help to prove out the value that Zillow is providing to agents.”

Email Jotham Sederstrom

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Upstart brokerage outs commission offers — again

Upstart brokerage outs commission offers — again

‘I’m sure we’ll take flak,’ said Trelora CEO Joshua Hunt
Published 2 hours ago
Teke Wiggin
Key Takeaways

  • In 2015, Colorado low-fee brokerage Trelora briefly published the compensation offered to buyer’s agents by listing brokers, and now the brokerage is doing it again.
  • Trelora says it wants to spread awareness that buyer’s agents’ compensation is negotiable.
  • To comply with MLS rules, Trelora is only making commission data available to consumers who fill out a non-exclusive, non-binding buyer’s agency agreement online.

Fresh off a funding round, low-fee Colorado brokerage Trelora has started outing commission data — again.

The company is revealing how much compensation listing agents are offering buyer’s agents through the MLS. Registered users can access the data on Trelora’s website.

The move is likely to rankle some in the industry, just as a previous attempt to display the data did in 2015.

“I’m sure we’ll take flak,” said CEO Joshua Hunt. “The industry is scared to death of us.”

Trelora — which charges all buyers a flat fee of $2,500 to $3,000, depending on service level — closed more than 700 transactions through the MLS in 2016, up by around 30 percent from the previous year, according to Hunt.

He added that the brokerage also did “not a shameful number” of deals off the MLS, but declined to disclose the exact number.

"Expose Commissions" module shown on one listing to an unregistered homes.trelora.com user.

trelora-5

By shining a light on commission data, Trelora wants to spread awareness that buyer’s agents’ commissions are negotiable.

“This is a step of educating buyers … that you don’t have to let your buyer’s agent receive 2.5 or 3 percent,” Hunt said.

The last attempt, and what’s different

In 2015, Trelora made waves by publishing commission data on its website for all visitors to see.

But the startup quickly removed the data once the local MLS, REcolorado, sent a cease-and-desist letter. The letter alleged that Trelora had violated rules that govern the internet data exchange (IDX) feeds that local brokers use to display listing data on their websites.

This time, Trelora is only making the data available to consumers who sign a non-binding and non-exclusive buyer’s agency agreement by checking a box and registering a name, email address and phone number on the brokerage’s website.

“The argument was that we couldn’t disclose information to people we were not representing, and so we have built a special terms of service and agreement with the Colorado real estate buyer agency agreement,” he said.

Trelora also “built the database and code in such a way that that we’re honoring the agreement with IDX and REcolorado,” Hunt said.

Trelora has been in close contact with REcolorado, and the MLS is aware of how Trelora is showing commission data, he added.

REcolorado spokeswoman Deborah Shipley told Inman via email that the MLS is “currently reviewing” the commission information on Trelora’s site, and doesn’t currently see a violation of the National Association of Realtors’ “model rules.”

“Over the next several weeks, we will be thoroughly reviewing Trelora’s site to ensure it does indeed adhere to our rules,” she added, to include consulting with NAR and REcolorado’s legal counsel.

Visitors to trelora.com listings see a blacked-out number next to text that sits beneath a property’s asking price. The text reads: “Commission Offered.”

Visitors can click a question mark and sign up to unlock the information.

Users are also encouraged to register beneath a listing’s photo gallery, so they can see how much they would save on commission by using a Trelora agent. The site dangles the hidden information with the come-on “Expose Commissions” tab.

Visitors who register often learn that they will purportedly save tens of thousands of dollars if they buy with Trelora rather than with an agent who collects a listing’s full offer of compensation.

For example, a $1.595 million listing that offers a 2.8 percent commission to buyer’s agents informs registered users that they would save $42,160 by using a Trelora agent (assuming the traditional agent wouldn’t rebate any of the buy-side commission to their client).

By serving up data consumers can’t easily access elsewhere, Trelora expects to attract more prospective buyers to its website, potentially generating new business for the brokerage.

Trelora closed a $4.4 million funding round in mid-December and plans to expand, though Hunt declined to reveal any of the markets in its crosshairs.

Email Teke Wiggin.

Go90, Verizon’s mobile-only streaming video service

Go90, Verizon’s mobile-only streaming video service

Meet Go90, Verizon’s mobile-only streaming video service.

Story – http://www.dailydot.com/upstream/verizon-go90-explainer/

Sept 29, 2015 at 12:00PM | Last updated Dec 11 at 12:55PM

Answers to all your most pressing questions.

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Verizon is dipping its toe in the mobile video pool with a new mobile-only content service called Go90.

Verizon promoted the service with a bash last week that included a performance from Kanye West, and a star-studded carpet with guests like John Legend, Emmy Rossum, and Joe Manganiello. For now, though, the app remains in beta, populated by Verizon users, as content announcements roll out and more productions join the Go90 platform. Here’s what we know so far.

What does Go90 mean?

The name Go90 derives from the idea that to go from standard phone usage to media usage, you need to “go 90” degrees to view in landscape mode. While this sort of content formatting has been challenged by apps like Snapchat, it’s still the overwhelming mode of media consumption on smartphones.

What if I don’t have Verizon?

Though Verizon intended to debut Go90 as a subscription service, it settled on a streamlined advertising-based model instead. It’s also going to be open to everybody—not limited to Verizon subscribers only. Avoiding the name Verizon in the new service was a conscious choice to emphasize that it’s available to all consumers.

What can I watch on Go90?

AOL will make up a large chunk of the programming efforts, thanks to Verizon’s $4.4 billion deal to buy the company, so look for outlets like Huffington Post and TechCrunch in the content stream. But Go90 is decidedly marketed to the millennial set and younger, with poppy visuals and neon themes, and the direction of its programming follows suit. In addition to including content from mainstream networks like Comedy Central and Food Network, the platform has also tapped digital influencers to provide content for the app. AwesomenessTV is producing a daily live show, Top Five Live, which features Hunter March recapping the most buzzworthy moments of online culture in front of a live studio audience. It’s Total Request Livefor the millennial set, with guest appearances from stars both digital and mainstream.

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In addition, Michelle Phan’s Icon Network is joining forces with the app to deliver original programming, as well as other Endemol Beyond content. Be Transformed, a health and fitness show from YouTuber Cassey Ho of Blogilates, will premiere first on Sept. 29.

Is the content any good?

Well, it’s still not viewable in most cases, but several of the digital content providers have strong track records. New Form Digital is releasing content on the platform, and its incubator program produced some standout YouTube short film content in the past year, including work from Joe Penna and a wizard-rock rom-com. It already branched out into longer series on Vimeo, with Sawyer Hartman’s The Parallax Theory, and PJ Liguori’s fantastical Oscar’s Hotel, which features creature work from the Jim Henson studios.

New Form Digital will produce six scripted series exclusively for Go90. Each series has a 12-episode order and will premiere over the next year. They include a show about a woman living a Groundhog Day-style repeat of her 25th birthday and Miss Earthwhich follows a pageant queen who ends up in an intergalactic competition with much higher stakes. Helmed by Anna AkanaMiss Earth originally incubated as part of New Form Digital’s first round of YouTuber partnerships.

How can I share my finds with my friends?

Go90 will also offer social integrations, according to TechCrunch. Users will be able to share short segments of longer video clips to sites like Facebook and Instagram, as well as follow friends’ pages or celebrity and show pages. There will also be a feature for “crews,” which are special interest groups users can join inside the app.

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When can I get my hands on Go90?

Not yet, but soon—unless you’re one of the lucky Verizon subscribers with early access. Since the app is still just in beta, the content promises are all tell and no show for the general population. Once the gates are open, we’ll report back with more hands-on information about just how sleek the design and programming are for Go90. Until then, we’re keeping our phones vertical.

Photo via Go90/Twitter

Daily Marketing Services – Info@DailyMarketingServices.com – 615-673-1112

Agents beware of Opendoor’s business model.

10 ways the startup could change the game for agents and brokers.Key Takeaways

by Teke Wiggin Staff Writer  INMAN

Opendoor’s deployment of $320 million in equity funding and $400 million in debt will send shockwaves across the industry.

An event for and by the real estate tech community

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Property-exchange platform Opendoor just bagged what is probably the largest funding round ever for a real estate tech startup, with a reported valuation of at least $1 billion only two years after launch.

The startup is overhauling the traditional real estate business model in a fundamental way. It buys and sells homes itself, giving it unprecedented flexibility to improve speed, convenience and customer experience.

Opendoor’s deployment of $320 million in equity funding and $400 million in debt will send shockwaves across the industry, perhaps most by popularizing new technology and business practices.

“If we can innovate in the space and have other people mimic or reproduce that innovation, that’s a huge win for the consumer and that’s what customers are going to demand,” said Opendoor CEO Eric Wu.

Here are 10 ways Opendoor could impact the industry in the next year or two.

1. Expansion

Opendoor only operates in Phoenix, Dallas and Las Vegas but plans to expand to 10 cities in 2017. By 2018, it wants to be in 30 cities, according to Forbes.

Wu wouldn’t confirm the reported 2018 target, declining to provide more details on expansion plans.

2. New opportunities for agents

Opendoor sells properties through a brokerage subsidiary, but it also lists some inventory with agents at other real estate firms.

For example, Jake Shuler, an agent at Plano, Texas-based Keller Williams Realty Plano, is a member of the Opendoor team, according to Opendoor’s Zillow profile.

Enterprising agents may be able to win new listings when the startup lands in their market.

It also will offer opportunities to buyer’s agents.

Its keyless-access technology eliminates the need for agents to accompany clients on visits to Opendoor listings if they’re tied up. And the startup could theoretically generate more inventory, nudging some would-be sellers off the fence.

Opendoor pays agents the going rate for bringing a buyer to a sale. And it offers a 1 percent discount to consumers who agree to sell their home to Opendoor and purchase their next one using an Opendoor “partner agent.”

Two Opendoor customers say the ‘discount for buying direct,’ clear communication and simplicity were what they liked most about the startup.

3. New competition for agents

That said, Opendoor is an alternative to listing with a brokerage.

Homeowners can sell directly to the startup and close in as little as three days, rather than sell through an agent and close at an unknown time — if at all. And although it currently works with buyer’s agents, it’s building machinery that can encourage buyers who purchase its homes to work without agents.

Opendoor offers a discount to consumers who “buy direct” from the startup.

But Opendoor’s goal “isn’t to displace Realtors,” Wu said. “It’s to build the best possible customer experience.”

“There’s also a world where we help work with agents to build the best experience,” he added.

4. Lower fees

More funding may help Opendoor reduce its service fee, which ranges from 6 to 12 percent, allowing it to edge closer to competing on price.

In fulfilling its mission of the best possible experience, “part of that is how much customers have to pay,” Wu said.

But Opendoor is focused, first and foremost, on investing further in the automated valuation models (AVMs) it uses to make fast offers on properties.

“We want to first use that capital to improve accuracy, building a world-class pricing model so that people get a fair market price,” he said.

‘Coming soon’ listing on opendoor.com

5. Imitators

Opendoor’s success has not gone unnoticed in Silicon Valley. Knock has launched a similar business model in Atlanta, and Opendoor’s latest cash haul may spur others to follow suit.

Venture-capital firms that weren’t able to participate in Opendoor’s latest funding round will hunt for imitators.

“I’m sure there’s going to be competition at some point,” Wu said.

Opendoor mailer

6. More showings without real estate agents

Some agents don’t think buyers should be able to access listings without agents present.

But Opendoor lets buyers visit its listings anytime from 6 a.m. to 9 p.m., seven days a week. The startup’s keyless-access technology has delighted consumers and helps the startup purportedly attract three times as many visits as the typical listing.

Not wanting to be outdone, more listing agents may adopt similar technology. Some options offer a custodial role to agents, including Toor and Prempoint, which was unveiled at a recent National Association of Realtors (NAR) conference.

MLSs may need to loosen their rules to accommodate agent-free showings.

7. Growth of home-sale guarantees

Some agents promise to sell a listing for free if they don’t sell it within a certain timeframe.

“I’m leaning toward Opendoor because it guarantees a sale at a fair price,” a consumer might tell an agent.

Agents with guaranteed-sale programs could respond: “So do I, but for a lower fee.”

8. Foster streamlined underwriting

Buyers who use Opendoor’s “preferred lender” can close faster and for a lower fee (they get 1 percent off closing costs if they work with the preferred lender) than they can by working with many traditional lenders.

The startup will continue to look for ways to streamline the underwriting and closing process, innovating with lenders or perhaps even offering seller financing.

This will put pressure on the mortgage industry to up its game.

9. More mortgage financing by private equity and hedge funds

Opendoor can snap up homes so quickly, in part, by drawing on a line of credit from at least one private-equity firm.

The payoff of this arrangement for both Opendoor and its financier might prompt more non-bank financial firms — such as private-equity companies and hedge funds — to wade further into the mortgage space.

Such companies have already been increasingly funding mortgages through online lenders and real estate crowdfunders.

Buyers might be able to more easily qualify and close on such mortgages than traditional home loans. Opendoor’s growth could catalyze acceleration in this arena.

10. Simplified title services

Opendoor uses Fidelity National Title to facilitate a majority of its transactions.

The two companies are presumably collaborating to simplify title transfer, insurance issuance and escrow services.

Other title companies would try to replicate successful innovations. Blockchaintechnology could help drive this, such as by undergirding e-signing.

Email Teke Wiggin.

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You should be selling while others hibernate

You should be selling while others hibernate.
By Richard Courtney – Christianson Patterson Courtney & Associates

(As seen in the 11/25/16 Ledger column)

With Thanksgiving hovering, listings usually go into hibernation this time of year as sellers do not want to be inconvenienced with showings over the holidays.

house-picture-01

Once the leaves fall from the trees and the green abandons the grass, the city switches from color to black and white. Some feel that backdrop is not conducive to the home-selling experience.

Based on the Greater Nashville Association of Realtors sales data, the number of transactions will drop substantially to a number that is half the monthly sales that the area amasses in the spring and fall markets.

Many sellers feel that by awaiting the spring market, they will receive more money for their homes than in the dark, cold winter months.

While the market comes alive in the spring – spring now being late February on the real estate calendar – the volume increases and the prices are higher than those of the previous year.

However, sellers should be advised that there are as many people relocating in the area in the winter as there are in the spring.

Additionally, with many of the would-be competitors waiting for the robins to sing before marketing their homes, the competition is significantly reduced. Showings slow as only serious buyers are braving the elements to shop for housing.

Many successful, veteran agents will testify to the fact that they make their hay when the sun is not shining, selling while the competition is taking a break for the holiday.

Houses cannot sell when they are not on the market.

There are several groups of people that start new jobs in the beginning of the year.

Many of those come to town and lease, beginning their searches in January with plans to buy, close, move and bring the family after the end of the school year.

Sellers should not be deterred by dropping mercury.

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TheDailyClassifieds.com  . The Daily Classifieds was launched in 2001 with upgrades throughout the years. While many free classifieds websites have come and gone The Daily Classifieds still maintains it’s integrity buy supplying the shoppers and the advertisers a full service Classifieds Platform. The success have been built on charging a fair price and delivering eager shoppers.

The Daily Classifieds system is very simple. Each ad is $5.00 and stays active for 4 weeks unless the advertiser deletes the ad. The $5.00 eliminates most scams and allows the company to expand and add new features.

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MLS #: 1736317, Price: $ 14,700,000.00
Bedrooms: 6, Baths: 8, Baths Half: 5
Housing type: Single Family, Square feet: 22004
County: Davidson
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Listing Agent: Laura Stroud, Cell phone: 615-330-5811
Office: French King Fine Properties, Phone: 615-292-2622

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7675 Sawyer Brown Rd Nashville, TN 37221
Subdivision: Land For Sale
MLS #: 1736268, Price: $ 119,998.00
County: Davidson County
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Listing Agent: Steve Laviola, Cell phone: 615-347-1791
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8200 Penn Way Ct Franklin, TN 37064
Subdivision: Homes For Sale Brandon Park Downs
MLS #: 1736402, Price: $ 1,189,900.00
Bedrooms: 4, Baths: 3, Baths Half: 3
Housing type: Single Family, Square feet: 7890
County: Williamson
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1002 Vista Cir Franklin, TN 37067
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MLS #: 1736300, Price: $ 575,000.00
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County: Williamson
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Listing Agent: Charlene Kimmel , Cell phone: 615-579-8163
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Subdivision: Homes For Sale Mckays Mill
MLS #: 1736432, Price: $ 649,900.00
Bedrooms: 6, Baths: 4, Baths Half: 1
Housing type: Single Family, Square feet: 5115
County: Williamson
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3917 Cross Creek Rd Nashville, TN 37215
Subdivision: Homes For Sale Green Hills
MLS #: 1736354, Price: $ 749,900.00
Bedrooms: 4, Baths: 3, Baths Half: 1
Housing type: Horiz. Property Regime-Detached, Square feet: 2779
County: Davidson
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Subdivision: Homes For Sale Green Hills
MLS #: 1736224, Price: $ 899,500.00
Bedrooms: 4, Baths: 3, Baths Half: 1
Housing type: Single Family, Square feet: 4132
County: Davidson
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Subdivision: Homes For Sale Hillsboro Village
MLS #: 1736212, Price: $ 699,000.00
Bedrooms: 3, Baths: 3, Baths Half: 1
Housing type: Single Family, Square feet: 2908
County: Davidson
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Subdivision: Homes For Sale The Meadows Sec 4 Resub
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Housing type: Zero Lot Line, Square feet: 1188
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Subdivision: Homes For Sale Riverview Park Sec 18
MLS #: 1736364, Price: $ 289,900.00
Bedrooms: 3, Baths: 3, Baths Half: 0
Housing type: Single Family, Square feet: 2661
County: Rutherford
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Nashville Whats Cookin Good Night